About

BARBARA STAWARZ

Educated in journalism and marketing. Fascinated with the world of media and communication. Professionally, I am in charge of internet marketing and most often, content marketing, which brings me the biggest joy in work. I cooperated with large media corporations such as Hubert Burda Media or a popular Polish newspaper, Rzeczpospolita.

Finally, a time came to open my own company – a content marketing agency which I named Content King. The agency is a perfect combination of experience in journalism with the publishing and marketing industries.

Today, Content King is a part of one of the largest international advertising agencies, Havas Worldwide. My role consists in managing the company and developing the content marketing competencies within the group.

In March 2015, I released a book entitled “Content Marketing the Polish Way”, which became a bestseller in the category of business books. I am also the co-author of books entitled: “E-Marketing” and “E-commerce Manager”.

From 2010, I have been conducting lessons at universities. I am a lecturer at the University of Social Sciences and Humanities, Warsaw School of Economics, AGH University of Science and Technology, and Lazarski University. My classes relate to content marketing, the language of the internet, internet journalism and the social space of the internet. I also provide training courses in the above fields of study, both open and closed courses, while cooperating with the top companies active in the Polish market.

In my scientific work, I am fascinated with the influence of the internet on human relations and mass communication.

Paradoxically, my personal interests require me to go offline, which I am happy to do. I am addicted to mountain trips and travelling to distant places. In February 2015 I made one of my biggest dreams come true – I reached the highest peak in Africa, Mount Kilimanjaro. A week with no internet and no reception whatsoever 🙂 I also had a great time on Cuba, where tourists can forget about the internet. As you can see, it is possible to lead a happy life without the internet. At least for a while… The biggest dream for now? To travel around the world…

CONTACT:

barbara@stawarz.pl | @bstawarz | www.facebook.com/basia.stawarz